Shaun McKnight

Demystifying YouTube
Photography + Video Workshop

This is your session to learn all the best practices for everything YouTube! In this workshop, Mindy and Shaun will everything from from the best performing content to post, to what YouTube's AI is currently favoring. They will also outline new tips in REO (Recommendation Engine Optimization), the best forms of fan engagement, how to avoid copyright claims, how to gain new subscribers, and tips to optimize ad revenue while avoiding demonetization.

About Shaun

With Mindy’s creative genius for braiding, and Shaun’s business development skills, the couple launched the highly-successful CuteGirlsHairstyles.com website and the CuteGirlsHairstyles YouTube channel. Along with his wife Mindy, the McKnights have grown their family channels and have over 14 million subscribers and their videos have viewed more than 2.4 billion times in nearly every country worldwide.

Shaun has helped grow their business, which is currently ranked as YouTube’s top mom-focused channel with over 5.6 million subscribers. The Cute Girls Hairstyles family has received local, national, and global attention through various media outlets including ABCNews’ 20/20, Good Morning America, TODAY, Anderson LIVE, Katie, and The View.