Let Your Podcast Work For You: The Secrets to Monetizing Your Podcast
Can a podcast really make money? Answer: yes, and possibly more than you think. In this session, Sarah Powers and Meagan Francis, co-hosts of The Mom Hour podcast, will share strategies for smart monetization. They'll give you the inside scoop on landing sponsors, the difference between podcast ad and other ads you may have used, pricing ads, prepping your sponsor for recording, and the elements of a super successful sponsored campaign. Plus so much much - it’s time to make your podcast work for you!
Sarah Powers has a background in strategic communications and content development for authors and thought leaders. A early leader in the emerging landscape of podcast-focused influencer campaigns, Sarah has overseen more than 100 brand relationships and managed sponsorship campaigns reaching millions of engaged listeners. Sarah co-hosts The Mom Hour podcast and co-owns Life, Listened, a women’s lifestyle podcast production company and advertising agency.