In episode 5 of the Blissdom Podcast, Alli is joined by Mary O’Donohue. Mary is a bestselling author, former Oprah Show Producer, and marketing coach who teaches authors how to get publicity without a publicist, and do game-changing media interviews. Plus Mary is joining us at Blissdom as a Round Table Speaker and a member of the Marketing Your Book panel.
Together, Alli and Mary talk through:
How to craft the perfect pitch for amazing media coverage.
Why you don’t need connections to land national media gigs.
Tips for nailing your interview and connecting with your audience.
Some of our favorite quotes:
“People think, ‘I can’t be on national TV, I’m not already famous.’ I’ll say it’s not about that. It’s just about understanding the needs of that media outlets audience and do you serve those needs in an interesting way.”
“You know what the biggest obstacle is? It’s mindset. You’ve got something to offer. Find out who is serving that audience and serve them too.”
“I think the most important thing is always to have an intention for your interview. A media interview is a conversation but it’s a conversation with a purpose and intent. I want to walk out of that studio with a marketing asset and not just a souvenir.”
“Fear is an invitation to walk through open doors. And those open doors may not be the doors you’ve been pushing down, the goals you thought you had, or the paths you thought you’d go down.”
Click here to listen in iTunes.
Click here to listen on Spotify.