Bringing Value to Your Audience with Allie Casazza: Episode 9

In episode 9 of the Blissdom Podcast, Alli is joined by the inspiring Allie Casazza.

Allie's rise to success is nothing short of incredible. From humble beginnings, her mission was and is simple - to help women lighten their loads and embrace a simplified way of living. She is now the CEO of The Purpose Group, Inc, host of the wildly popular The Purpose Show podcast, author, and speaker. And she'll be joining us at Blissdom to share her tips to "Build a Massive Fanbase and Increase Sale with Your Podcast."

Together, Alli and Allie discuss:

  1. Allie's incredible career and the role her courses played in her success.

  2. The strategy she uses to leverage her podcast in a warm and personal way.

  3. Why it is so important to bring value to your listeners live.

No matter your business, this episode is full of brilliant advice to help you improve and grow!

Some of our favorite quotes:

  • “Living this life for years with babies and struggle and barely making ends meet—I got into a pitbull, pushed into the corner mode, and I was done. I had these ideas for a business but I was afraid of failing. I was afraid of being vulnerable and taking the risk. I didn’t know if it would work. And I decided, I am going to learn how to do this.”

  • “I love the reaction that I get when I’m on video or speaking. It seems like people really connect to me when they can hear me talking or see my face. I just wanted to get into the earbuds of women who needed help because I think that is way more intimate than skimming a blog post.“

  • “I’ve worked really hard to surround myself with people who are always learning, always growing, wanting to up level —that they are never okay to settle. They are always reading and growing and becoming a better version of themselves. I want to catch that and I want to have that.”

  • "There is always a better and more intentional way to do something. Do you want a vanity metric or do you want a tribe and something that is going to benefit your business?"

  • "We have a job to take care of our audience. It is a relationship. And if you’re constantly throwing stuff at them, they get confused and may miss some great information that was shared."

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.