The Power of Facebook Ads with Jenny Randle: Episode 11

In episode 11 of the Blissdom Podcast, Jenny Randle, joins Alli for an incredible drive into the world of Facebook.

Jenny is a creative ninja, author, speaker, and all-around Facebook Ads expert! Plus, she's coming to Blissdom to dig into Facebooks Ads even more during her Round Table Session!

Together, Alli and get real about:

  1. How to harness the power of Facebook ads to reach your niche audience.

  2. What the Facebook pixel is why you should be using it today.

  3. Why you shouldn’t waste money on Facebook ads that are not targeted.

  4. Jenny's own strategy that changed the course of her career.

  5. The value of using ads to create a more personal experience for your customer.

Here’s just a few of our favorite quotes:

  • “My freelance business as a creative was growing and I couldn’t keep up with it. So we were like what would it look like if we started growing the business, specifically through Facebook ads. Can we grow it enough to get him [my husband] out of the 9 to 5 and really live a life of more freedom? It worked and it has worked for the last 4 years at our creative agency. And it’s flourishing.”

  • “If you don’t do Facebook Ads, you are just throwing money out the window. You can create a customer journey experience based on how people are reacting to your content.“

  • “You are creating a bond with your customer and that is what makes you unique and stand out from the noise.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


The Self-Publishing Path with Ashley LeMieux: Episode 10

In episode 10 of the Blissdom Podcast, Alli is joined by the super talented Ashley LeMieux.

Ashley is a writer, speaker, and the CEO and founder of The Shine Project. Her passion is cheering on the underdogs, and believes in using her story to help others find courage to live in their own stories. Through her Shine Project, she helps women have the resources they need to shine in their lives. Plus, she'll be joining us at Blissdom sharing her experience as a self-published author!

Together, Alli and Ashley discuss:

  1. Why she wrote her first book in the hardest season of her life.

  2. The story behind her self-publishing success after being rejected by 30 publishers.

  3. The power of writing a strong book proposal, no matter which publishing route you choose.

Some of our favorite quotes:

  • “I decided I wasn’t writing this book. And then two months later my agent called and said, “You need to write this book. I know it isn’t taking the path you want it to, but you have to write this book, because it is going to change people’s lives.”

  • “Success isn’t one moment but constant movement.“

  • “For some reason I felt like having a publisher would give me this validation that I was good enough to be a writer. For so long when I didn’t get that validation, I believe that what I wanted to write wasn’t worth writing. Know that you aren’t writing for validation, you are writing because you know what you have to say will change people’s lives.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Bringing Value to Your Audience with Allie Casazza: Episode 9

In episode 9 of the Blissdom Podcast, Alli is joined by the inspiring Allie Casazza.

Allie's rise to success is nothing short of incredible. From humble beginnings, her mission was and is simple - to help women lighten their loads and embrace a simplified way of living. She is now the CEO of The Purpose Group, Inc, host of the wildly popular The Purpose Show podcast, author, and speaker. And she'll be joining us at Blissdom to share her tips to "Build a Massive Fanbase and Increase Sale with Your Podcast."

Together, Alli and Allie discuss:

  1. Allie's incredible career and the role her courses played in her success.

  2. The strategy she uses to leverage her podcast in a warm and personal way.

  3. Why it is so important to bring value to your listeners live.

No matter your business, this episode is full of brilliant advice to help you improve and grow!

Some of our favorite quotes:

  • “Living this life for years with babies and struggle and barely making ends meet—I got into a pitbull, pushed into the corner mode, and I was done. I had these ideas for a business but I was afraid of failing. I was afraid of being vulnerable and taking the risk. I didn’t know if it would work. And I decided, I am going to learn how to do this.”

  • “I love the reaction that I get when I’m on video or speaking. It seems like people really connect to me when they can hear me talking or see my face. I just wanted to get into the earbuds of women who needed help because I think that is way more intimate than skimming a blog post.“

  • “I’ve worked really hard to surround myself with people who are always learning, always growing, wanting to up level —that they are never okay to settle. They are always reading and growing and becoming a better version of themselves. I want to catch that and I want to have that.”

  • "There is always a better and more intentional way to do something. Do you want a vanity metric or do you want a tribe and something that is going to benefit your business?"

  • "We have a job to take care of our audience. It is a relationship. And if you’re constantly throwing stuff at them, they get confused and may miss some great information that was shared."

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Building A Loyal Podcast Community with Sarah Stewart Holland & Beth Silvers: Episode 8

In episode 8 of the Blissdom Podcast, Alli is joined by the amazing duo behind the popular podcast, Pantsuit Politics.

Sarah Steward Holland and Beth Silvers' journey started with a simple mission - to craft a unique space where they could come together to discuss politics with grace and understanding. Not only have they achieved that mission, they have an amazing community of loyal listeners along the way.

In this episode, Alli, Sarah, and Beth breakdown:

  1. Their history and how their beloved and unique podcast got started.

  2. What the journey has been like as women in a male-dominated niche.

  3. The key differences they've found between podcasting and blogging.

  4. An inside look into how they built an incredibly loyal community around their podcast and what you can do to build your own.

Some of our favorite quotes:

  • “We say we are America’s political therapists. We are just here to help everyone process.”

  • “I wish that I would have had a little more preparation on what it means to be a personality. It is so different to be a leader in a corporate environment verses being the personality behind a brand and being highly visible.“

  • “[With podcasting] you can really pay attention to what matters. Community is so important. The way people engage with you is so important. As opposed to looking to the downloads. The people who listen to us, really listen to us.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Inside The Publishing Process with Stephanie Smith: Episode 7

In episode 7 of the Blissdom Podcast, Alli is joined by Stephanie Smith.

Stephanie is an editor and publisher, as well as the creative genius behind Stephanie's passion is supporting, stretching, and championing authors as they bring the best out of their message.

In episode 7, Alli and Stephanie discuss:

  1. What gets publishers excited about a proposal.

  2. Why you shouldn’t turn in a full manuscript.

  3. Why your editor is very similar to a personal trainer.

Some of our favorite quotes:

  • “Publishing really is such relational work. You have relationship with your readers, your agent, with your editor, and your publishing team as a whole. And I think at the foundation of that, what makes for a great process is trust.”

  • “Writing is a spiritual process because it involves the whole of you. I believe the editorial process can be a very pastoral process in the sense that you are guiding and shaping not just a book, but a human’s output that has engaged their whole person.”

  • “I’m a big believer that those on- liners are really what transforms readers’ lives. It’s that distilled, bright idea.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Profitable Facebook Groups with Allison Hardy: Episode 6

In episode 6 of the Blissdom Podcast, Alli is joined by Allison Hardy.

Allison is a successful business coach who helps mompreneurs create thriving 6-figure businesses through effective strategy, finding a community for support, and practical mindset work.

She is also the host of The 6-Figure Mompreneur Podcast. Plus, you'll have a chance to learn from Allison when she joins us at Blissdom as a Round Table Speaker to teach us her 4 Steps to a Highly Engaged (and Profitable) Facebook Group.

Together, Alli and Allison talk through:

  1. Why a Facebook group is the key to growing your business.

  2. Tips for staying sane as a group administrator.

  3. The important differences between a group and your business page.

  4. What you should to avoid when starting or joining a Facebook group.

Some of our favorite quotes:

  • “As soon as I started that group, it filled up quickly and most of it was organic. I thought let’s take this thing and put it towards my business?”

  • A group is banded around one idea, one mission. As a business owner, I’d encourage to band it around your ideal client.”

  • Facebook has shifted. The focus used to be connecting you with everyone around the world and casting a big net, but not really going deep. Now, they want more relationship building and they are promoting groups like crazy.

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Links from the episode:

Crafting The Perfect Pitch With Mary O'Donohue: Episode 5

In episode 5 of the Blissdom Podcast, Alli is joined by Mary O’Donohue. Mary is a bestselling author, former Oprah Show Producer, and marketing coach who teaches authors how to get publicity without a publicist, and do game-changing media interviews. Plus Mary is joining us at Blissdom as a Round Table Speaker and a member of the Marketing Your Book panel.

Together, Alli and Mary talk through:

  1. How to craft the perfect pitch for amazing media coverage.

  2. Why you don’t need connections to land national media gigs.

  3. Tips for nailing your interview and connecting with your audience.

Some of our favorite quotes:

  • “People think, ‘I can’t be on national TV, I’m not already famous.’ I’ll say it’s not about that. It’s just about understanding the needs of that media outlets audience and do you serve those needs in an interesting way.”

  • “You know what the biggest obstacle is? It’s mindset. You’ve got something to offer. Find out who is serving that audience and serve them too.”

  • “I think the most important thing is always to have an intention for your interview. A media interview is a conversation but it’s a conversation with a purpose and intent. I want to walk out of that studio with a marketing asset and not just a souvenir.”

  • Fear is an invitation to walk through open doors. And those open doors may not be the doors you’ve been pushing down, the goals you thought you had, or the paths you thought you’d go down.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Dynamite Keynote Presentations with Scot Stratten: Episode 4

In this episode of the Blissdom Podcast, Alli is joined by long time Blissdom family member Scott Stratten. Scott is a globally-sought after speaker, 5x author, founder of Unmarketing Inc., and Blissdom Keynote Speaker.

Scott shares some valuable lessons, including:

  1. How to best prepare for an event or conference.

  2. How to bring value to your clients on and off the stage.

  3. The art of delivering the perfect keynote presentation.

Some of our favorite quotes:

  • You have to always remember how you got to where you are. My world is about community and connection. For all the success we have now, like anything with the entrepreneurial spirit, the climb was not straight. Not up all the time. When you back up and say what were the pivotal moments in your career, it’s not only just Blissdom for me, but the Blissdom family.”

  • “The gig doesn’t start when you get on the stage. As a speaker, I am one piece of the giant conference puzzle.”

  • “I firmly believe we create our own competition. We allow people to look elsewhere by how we serve or how we don’t. That’s not what I wanted.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Starting Your Own Podcast with Ameerah Saine: Episode 3

In this episode of the Blissdom Podcast, Alli is joined by Ameerah Saine, founder of the lifestyle brand Brunch and Slay, host of the Brunch and Slay Podcast, and Blissdom workshop speaker.

Ameerah shares her lesson’s learn during her entrepreneurship journey and breaks down:

  1. Why Podcasting is one of the most effective ways to connect with your audience.

  2. Tips on where to start and what you should avoid.

  3. The legwork you need to do before joining us at Blissdom in November.

Some of our favorite quotes:

  • “I’m not a blogger. It did not work with me. But, I think I’m a natural talker so it [the podcast] was just an organic evolution for me.”

  • “The thing I see people do the most, not just in podcasting but definitely in podcasting, is not being consistent enough. If you start a podcast, people will want to hear from you. You are building a relationship.

  • “When the brands reached out I knew I was on to something. When they kept coming I thought, “I’m going to have to find out how to monetize and scale this because people want this. What are you going to do?””

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Links from the episode:

Brunch and Slay

Getting Out Of Your Own Way with Jo Saxton: Episode 2

In episode 2 of the Blissdom Podcast with Alli Worthington, we’re joined by Jo Saxton, Blissdom Keynote speaker, author, and leadership expert.

Jo talks through why it’s time we get out of our own way and shares:

  1. How to confront and move past Imposter Syndrome.

  2. Why success doesn’t always feel comfortable and convenient and how to make peace with the hard parts of your journey.

  3. How to get out of your own way to rise to move forward in life and career.

Some of our favorite quotes:

  • “The reality is that both starting out and making pivots do require more mental and emotional energy…because change and transition does. There is something of a cost to making a shift. But just because it’s costly and difficult doesn’t make it wrong.”

  • “I think there was probably a burning passion in me from that point on ‘I don’t want anything or anyone to get in my way, but particularly not me.’”

  • “Inadequacy is a very powerful thing and it is very debilitating. And anything that makes us feel inadequate—we need coached out of us.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Links from the episode:

Maybe You Should Talk To Someone Book

How Women Rise Book

Ava DuVernay

Latasha Morrison - Founder of Be The Bridge

How To Build A Successful Speaking Career With Grant Baldwin: Episode 1

In this episode of the Blissdom Podcast with Alli Worthington, we’re joined by Grant Baldwin, nationally known speaker, podcaster, speaking coach, author, and Blissdom workshop speaker.

Grant’s wisdom is top notch when it comes to building your speaking career. In this episode, he shares:

  1. The foundational questions all speakers must ask themselves when launching their speaking career.

  2. How to assess and strategically align yourself with the right audience.

  3. Why a narrow and focused message is actually the best way to book speaking opportunities.

  4. Setting realistic goals as a speaker.

  5. Pricing strategies you might not be considering (but should!)

  6. And what Grant wishes he knew about pursuing a speaking career 10 years ago.

Some of our favorite quotes:

  • “When I started speaking, I felt like I had the potential but I needed the plan.”

  • “Speaking is a long-term relationship business and relationships take time.”

  • “Entrepreneurship is not for the faint of heart. It is mentally, emotionally, spiritually exhausting. And so you need people around you. If you don’t have those people, they are going to be at Blissdom.”

Listen Now:

Click here to listen in iTunes.

Click here to listen on Spotify.


Links from the episode:

The Speaker Lab

Rework by Jason Fried and David Heinemeier Hansson